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When your business is running on all cylinders, you feel it.

There is an underlying current that generates momentum and your efforts just seem to work. And it shows – in your KPI’s, in your culture and in your market share.  We want to help you capture and harness this energy, driving you to success.  

A team is only as good as its leader.  So, it is imperative that each leader feels confident, competent and is infused with a healthy dose of emotional intelligence.  This is offered to middle managers and above who are in charge of a team and/or business and is customized based on the needs of the leader and the organization.  It can also include succession planning when it is time for leaders to move on or retire.

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Executive Coaching + Training

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Organizational Development

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Once you have your S+A plan, you need a team with the right skill and aptitude to deliver it.  We will audit your team, its capabilities and the culture and make recommendations on how to strengthen it.  This will be critical as most breakdowns occur at the people level.  You will require a highly-functioning team to fuel your business.

Strategic + Action Planning for your Business

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Executing an S+A Plan almost always includes development of the brand and how it is expressed both internally and externally through marketing, promotion and sales materials.  Check out ForthRight People for all the services offered here.

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Branding + Marketing Strategy

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Strategic + Action Planning for your Business

Getting your business running on all cylinders requires a diagnosis of what is holding the business back, clarity and focus on what is needed to move it forward, and then most importantly (although neglected in many strat planning processes,) a plan that compels people to action.  Our process is backed by 45+ years of fine-tuning businesses of all sizes into well-oiled machines, delivered in a format that is easy to digest and activate.

What this is not: a financial health check, a market analysis or check-the-box exercise.  

What this is not: forced fun team building, a way to justify current bad behavior or a way to isolate individuals on the team.

What this is not: “fixing” people to conform to a certain style.

What this is not: one-size-fits all approaches, uninformed execution

Why We Are Different

We are willing to be the bad guy so you don’t have to be

We won’t reinvent the wheel for the sake of doing so

We focus on what is working not just what isn’t

We address the business and the people together as a cooperative unit

We question everything

We ask the hard questions

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Businesses we have guided toward recalibration and business success throughout the entirety of our careers: 

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Contact us

Anne Candido

Co-founder

April Martini

Co-founder

Want to learn more? We would love to hear from you! Reach out below and we will get back to you ASAP!

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Image by CoWomen
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Meet Us On The Podcast: Strategic Counsel Podcast by ForthRight Business

This podcast is dedicated to making you savvier business leaders. Tune in for honest, direct, and unconventional conversations on how to successfully lead and operate in business.

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MORE ABOUT US

Born from our “forthright” approach to always be respectfully straightforward (because who has time and money for anything else), ForthRight Business is an evolved way of approaching business strategy and development.  It leverages our 45+ years of doing this work across businesses of all sizes, boosting them to meaningful growth and scale with teams and leaders who feel inspired, motivated and fulfilled.  Which ultimately leads to business transformation, success and growth. 

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Who We Are:

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April Martini

April’s career may have been largely spent in creative agencies, but what she learned very early on was the necessity of learning her clients’ businesses in order to succeed in her various roles. With this knowledge and understanding, she excelled at solving the right problems for her clients across a diverse array of industries.  As Co-Founder of ForthRight People, April brings focus to businesses in the B2B, service and non-profit spaces to identify actual business challenges and the path to solving them. Specifically, her role in strategic business planning lies in assessing the people infrastructure. Her focus is making sure the right people are in the right roles so that once the business plan is set, this recalibration allows the plan to roll out successfully. This means growth, consistency and elevation of the client and its business.

Anne Candido

Anne grew up at P&G spending her first decade in R&D and product development and her second in brand marketing and communications. Through this, she became a student of the business, growing expertise in the functions she worked in and  with.  Working in the businesses gave her intimate knowledge of where they break down and what it takes to truly activate them.   As co-founder of ForthRight People, this education has been extended to include B2B, service-oriented businesses and nonprofits.  Collectively, she has generated a depth of understanding that allows her to quickly assess a  situation, bring light to underlying challenges, and connect the dots to identify opportunities to drive businesses forward.  Her forthright approach ensures that leaders hear what they need to hear…not just what they want to hear.  And though she pulls from her extensive library of leading brands and businesses of all sizes, she promises your strategy and action plan will be customized for your business.  As your business’ mechanic, she will be focused on  fixing what is broken and optimizing the infrastructure for health, longevity and performance. 

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ForthRight Business

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